Social media is tricky, I’m sure we all agree. Luckily for us, we have brought 3 of the most viral people in housing – Minh Nguyen who dominates Instagram, Theoni Rapo who owns TikTok, and Jeb Smith who’s king of YouTube.
Takeaways from this episode:
Identifying your target audience: Understanding your ideal buyer or seller persona and tailoring your content to their demographics, interests, and online behavior.
Choosing the right platforms: Analyzing platform demographics and functionalities to focus your efforts on where your audience spends their time.
‘Creating captivating content: Employing visuals, headlines, and video to stand out and draw viewers in.
Developing an engaging personality: Sharing your expertise and experiences authentically to build trust and connection.
Providing valuable insights: Educating your followers with market trends, homeowner tips, and community information.
Leveraging the power of storytelling: Using personal anecdotes and case studies to showcase your impact and expertise.
Building strong relationships: Engaging with your audience through comments, direct messages, and live streams.
Utilizing influencer marketing: Partnering with other social media stars to expand your reach and credibility.
Staying ahead of the curve: Adapting to new trends and technologies to maintain your competitive advantage.
Actionable Tips:
Follow our guests on social media for daily tips and inspiration.
Share your own real estate marketing successes in the comments below.
Download our free guide to social media marketing for real estate agents.