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Our brilliant guest Kyle Roof revealed some of the top secret tactics that he uses to help his clients rank higher in search results and generate more leads. Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. He is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.

Almost every adult in the country (97%) uses the internet to find local businesses and service providers. Not only that, 76% of people who enter a local search for a business or service will actually reach out and make contact within 24 hours.

Do you know that a whooping 48% of all house hunting begins on a mobile device. Better check if your site is slow to load on mobiles because being mobile-friendly is also a big factor in maximizing local search results. Clunky websites that are slow to load are pet peeves of so many users. After a few seconds trying to navigate, visitors will give up and you lose your potential customer.

Follow these tips to generate more leads:

Focus on local SEO. When people are searching for real estate, they are often looking for properties in a specific location. That’s why it’s important to optimize your website and listings for local search. This includes making sure that your website is listed in relevant local directories, such as Google My Business, and that you are using relevant local keywords throughout your content.
Create high-quality content. Search engines love content that is informative and engaging. That’s why it’s important to create blog posts, articles, and other types of content that are relevant to your target audience and that will help them learn more about the real estate market in your area.

Build backlinks. Backlinks are links from other websites to your own. Backlinks are one of the most important ranking factors for search engines. To build backlinks, you can reach out to other websites in your industry and ask them to link to your content. You can also create high-quality content that other websites will naturally want to link to.
Use schema markup. Schema markup is a type of code that you can add to your website to help search engines understand your content better. This can lead to improved rankings and richer search results, such as featured snippets.
In addition to these general SEO tactics, [guest name] also shared a few specific tips for real estate agents:

Optimize your property listings.
Make sure that your property listings are complete and accurate, and that they include all of the relevant information that potential buyers are looking for, such as the property address, price, bedrooms, bathrooms, and square footage. You should also use relevant keywords throughout your listings.

Target long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords. This means that they are easier to rank for and can be more effective at driving qualified traffic to your website.

Use social media. Social media is a great way to promote your website and content, and to build relationships with potential clients. Share your blog posts, articles, and property listings on social media, and interact with your followers.
By following these top secret SEO tactics, you can improve your rankings in search results and generate more leads for your real estate business.

Additional tips from the podcast episode:

– Get involved in the local community. Sponsor local events or donate to local charities. This will help you to build relationships with potential clients and increase your brand awareness.

– Offer excellent customer service. Go the extra mile for your clients and make sure that they have a positive experience working with you. This will lead to positive reviews and referrals, which can help to boost your SEO.

– Stay up-to-date on the latest SEO trends and best practices. The SEO landscape is constantly changing, so it’s important to stay informed about the latest trends and best practices. This will help you to ensure that your SEO strategy is effective and up-to-date.
By following these tips, you can use SEO to your advantage and grow your real estate business.

If you have more questions, connect with us at

Follow Krystle and Kenny on Instagram:
Krystle’s Instagram: krystlersimpson
Kenny’s Instagram: kennybsimpson


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* Cost Segregation Services: We have been working with Tim Looney at CSSI for a few years now and he has saved our clients and our hundreds of thousands, if not millions of dollars, in taxes doing Cost Segregation Studies. Let me give you a few examples. We bought a property in 2019, if we had just used straight-line depreciation, we would have saved about $18,750. Because we did a cost seg we saved $258,000 – that’s $239,350 more than standard straight-line depreciation in the first year! Call Tim Looney at (318) 469-9861 to schedule a complimentary property analysis, and tell him Krystle and Kenny sent you!

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